dimanche 28 mars 2010

I am the client

At an advertising agency, receptionists looks like porn stars, brand managers employe words that they can only understand between each others like " apetizing " or " so what ? ". ...Creatives are well-paid to spend their time on youtube to find inspiration and "what else ? " ...With a caustic humor, a Marketing Director of big company (no mentionned for confidential reasons) describes his perception of the agencies and the relationships between announcers and ad agencies on his blog. An exagerated criticize but still interesting to read. Cliché but informative in a way. I can admit that most of the time, insights are relevant. Welcome to my world.

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