Colgate Palmolive has released Fab laundry detergent and Fluffy fabric conditioner in Fragrance Temptations, a new entrant in the laundry market designed to target younger women. The products are being promoted in an advertising campaign that references the world of high fashion, rather than the traditional ‘mumsy’ laundry detergent ads. Television, print, experiential and out of home advertisements centre on the liquid as part of someone’s luxury and self-indulgence repertoire.
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